As the presence of the internet makes its way into nearly everything we do, reconstructing sales & marketing efforts has become a vital step to a successful business. Companies are expanding globally at a faster rate than ever before, thus bringing in more opportunities as well as challenges. Securing global markets and maintaining international partnerships is a major indicator of success within today's business standards.
David Oliva, the general manager of Organomation, was invited to speak on the logistics of global selling on The Global Marketing Show, a business-centered podcast hosted by Wendy Pease. David speaks on the efforts that Organomation has taken over the years to secure global markets and establish a worldwide distributor network to represent the company. As someone who had no prior international experience, who now works with over 50 countries worldwide, David has seen firsthand the vast opportunities that the global marketplace has to offer.
As a small family-owned business whose products serve a small niche, Organomation offers a unique perspective on building a distributor network and remaining competitive on an international scale. This podcast goes in-depth on how trade shows, grants, business partners, and internal sales & marketing efforts have played a significant role in expanding Organomation's worldwide presence. Get a behind the scenes look at the company's operations to learn how they've been successful in selling globally as a laboratory equipment manufacturer.
Since 1959, Organomation has been a leading provider of analytical chemistry sample preparation solutions. The company has provided quality hand-built equipment and unparalleled levels of customer service since their inception. The foundation of the company stems from the first ever commercially successful nitrogen evaporator invented by Organomation's founder, Dr. Neal McNiven.
Throughout the years, Organomation has expanded upon their product lines while providing a superior laboratory product at affordable prices. Organomation is well known for their lines of nitrogen evaporators and solvent extractors.